Let’s flood social media with messages of respect and equality!

This year Women’s Health Loddon Mallee is encouraging everyone in the region to get behind the 16 Days of Activism Against Gender-Based Violence and share what respect means to them on their social media account, using the tag:


This is a simple and fun way for individuals and communities in the Loddon Mallee region* to get involved in the 16 Days of Activism campaign in their workplaces, schools, local cafes, places of worship, and other community groups and hangouts! 

Why Get Involved?

A social media challenge is a technique to build a campaign by flooding people’s social media feeds with a specific message or set of messages. 

We’re asking everyone to get behind the 16 Days campaign this year through our regional Loddon Mallee #respectischallenge 

We can’t do this alone.  

We need your help to inundate social media with messages of respect, equality and solidarity during the 16 Days of Activism 2023 (25th Nov – 10th Dec). 

Key Messages

The ‘Respect Is’ campaign was created by Respect Victoria, with the key messages shared across the state every year during the 16 Days of Activism.  

The 16 Days campaign is underpinned by respect and equality as the foundation for healthy families, workplaces, educational settings, and whole communities. 

By promoting respect throughout our communities with the #respectischallenge we can work alongside one another and build momentum as a region to prevent violence against women before it starts. 

How to Get Involved

Gather support! Get as many people from your workplace, community group or classroom involved as possible. The more people involved, the greater the reach across our communities. 

Take a photo of each person that wants to be involved (or just yourself if you’re contributing as an individual!) holding up their individual message of respect. Share the image(s) on social media during the 16 Days of Activism (25th Nov – 10th Dec). 

Be sure to include the hashtag #respectischallenge so that WHLM can share your post on our social media platforms, and they will also link directly to the #respectischallenge page on the WHLM website. 

#respectischallenge live feed