Raise Them Equal

Raising our kids free from limiting ideas about gender supports them to thrive and live with unlimited potential

Raise Them Equal is an early years program developed by Women’s Health Loddon Mallee, providing resources and tools to support families, early learning settings and communities to raise gender‑equal kids.

Explore the content on this page to learn more about the project, access the animations and learning resources, and see how we can raise children free from gender stereotypes so they can thrive and live with unlimited potential.

By promoting gender equality in the early years and challenging gender stereotypes, we help children understand that their abilities and aspirations aren’t limited by gender. This supports the development of a stronger sense of self, encourages exploration of a wider range of interests, and helps children thrive and live with unlimited potential, while also laying the groundwork for a safer and more inclusive society.

Conversation Starters + Activities

The Raise Them Equal animations and conversation starter activities are tools for early learning services, families and communities to encourage conversations about raising gender equal kids.

The conversation cards contain QR codes linking to the five-part Raise Them Equal animation series that explores gender in the early years with important questions to encourage conversations. 

Early learning services and community groups are urged to promote these resources to parents, carers, families and community members attending their services. Encourage them to take the resource home and engage with the activities and tools it contains. We also encourage you to use the Conversation Starters and Activities resource with your team, a co-worker, or as an activity with families in informal learning environments, for example playgroups.

The following are included in the Conversation Starter & Activities Resource:

  • A set of conversation starter cards that explore gender in the early years
  • QR codes linking to a 5-part animation series that encourages viewers to reflect on gender equality in the early years
  • 25 pledge cards with actions for individuals, families, and communities to promote gender equality in the early years

To order the Conversation Starters and Activities resource, please complete an order form.

Raise Them Equal Toolkit

The Raise Them Equal Toolkit provides practical guidance to help early years settings, families and communities use the Raise Them Equal resources with confidence. It includes information about the project, how the resources work, and practical ways to use them in early learning and community settings, including:

  • A self-reflection tool to encourage you to check in with your unconscious bias before engaging with the animations and other resources
  • An overview of the Raise Them Equal animations and learning resources, with practical suggestions for using them in informal and early learning environments
  • Frequently asked questions to build confidence in talking with families and communities about gender equality and raising gender‑equal children
  • Useful resources to support the implementation of this project in your workplace, including a range of promotional materials
  • Tips on responding to disclosures and a list of helpful support services

Online Resources

Explore the resources online. Watch the five Raise Them Equal animations and use the discussion questions to spark conversations about challenging gender stereotypes and raising children to thrive.

Use the Raise Them Equal Toolkit to help guide your discussions.

Raise Them Equal Workshops

Delivered by Women’s Health Loddon Mallee, the Raise Them Equal Workshop is a 60‑minute session designed to build early years professionals’ confidence and skills to use the Raise Them Equal resources effectively. The workshop strengthens understanding of gender equality in the early years and its role in preventing gender‑based violence, and provides a safe, supportive space for participants to explore the project resources, including the Conversation Starters and Activities. To book a workshop for your early years service, please complete the Expression of Interest form below.

Children's Books

We’ve compiled a selection of children’s books that promote equity, inclusion and respect.

Small, everyday moments, like reading a book, help children grow up with unlimited potential.

We’ve also put together a short, downloadable guide for families and communities to explore, share and read children’s books that promote inclusion and gender equality in the early years

 

Additional Resources

We’ve compiled a selection of resources to support early learning services, families, and communities raise gender equal kids.

 

Promoting Raise Them Equal

We’ve developed a promotional package to support community groups, early education and childhood services, organisations, businesses, and other stakeholders in the Loddon Mallee region to share the Raise Them Equal project resources.

The package contains the following resources and information:

  • Social Media tiles and copy for Instagram, Facebook, LinkedIn, and other social platforms
  • Links to videos, images, posters, and evaluation survey
  • Written and visual content suggestions for newsletters, emails, or web articles

These resources are designed to engage families and communities, encourage participation in the project, and enhance the visibility of your involvement.

 

Tell us what you think

Have you utilised the Raise Them Equal animations and conversation starter activities? Please tell us what you think by completing a short evaluation survey.

 

About the Raise Them Equal Resources

Raise Them Equal includes a 5-part animation series, educational resources, and learning opportunities to promote gender equality in the early years (0-5 years).

The animations and resources are currently available in English, Tagalog and Karen languages, and are designed to support inclusive, respectful attitudes early in life and help prevent gender‑based violence over time.

View the Animations

View the five animations in English below. To watch the series in other languages, visit our YouTube channel. You’re welcome to download the video files using the links below to watch on your preferred platform and share them with your networks.

It’s Okay For Boys To Cry

All kids need to feel safe to express their feelings and emotions, and to ask for help when they need support. 

Toys Are For Everybody

Toys are for everybody. Let’s give kids the opportunity to choose how they want to play, so they can dream big. 

You Can’t Be What You Can’t See

When we raise our kids as equals and celebrate role models that they can look up to we show them that the world is full of possibility. 

In Our Family We Share the Jobs

By sharing jobs in the home, we teach our kids that everyone needs to contribute equally, regardless of their gender.

Where Do Gender Stereotypes Come From?

Raising our children free from limiting ideas about gender supports them to thrive and live with unlimited potential

Frequently Asked Questions

Why is the focus on Filipino and Karen Communities?

Gender inequality and gender-based violence exists across all Australian communities, however, its effects can be magnified for multicultural communities who also face unique challenges and additional barriers when trying to leave situations of domestic or family violence.

With the funding WHLM received for this project, the Raise Them Equal resources were translated to increase accessibility for Filipino and Karen communities in the Loddon Mallee region. These communities were engaged in the first two years of the project and the additional funding enabled WHLM to continue this primary prevention work and extend the impact for these communities.

According to 2021 Census data, Filipino and Karen communities had a high representation in 7 out of 10 local government areas in the Loddon Mallee region. For the region, there were 820 people born in the Philippines and 447 people who reported Tagalog as their language used at home. There were also 787 people who were born in Myanmar and 1597 people who reported Karen as their language used at home.

We encourage the use of these resources among all families and communities, as they will be relevant and useful for everyone.

How are women from multicultural communities impacted by violence and what are the unique challenges they face?

While gender-based violence occurs across all communities and cultures in Australia, its characteristics, prevalence, and associated risk factors vary among different population groups. Certain people, identities, and communities (e.g. multicultural communities) face a heightened risk of violence, which often intersects with additional forms of discrimination and disadvantage.

Some unique challenges that can magnify the effects of violence for women from refugee and migrant backgrounds, and present barriers to leaving domestic or family violence situations include: migration trauma; experiences of racism; social isolation due to a lack of support networks (including family or social supports); language barriers and social conditions related to living in regional, rural and remote areas; socio-economic
disadvantage; fear of police and support services; financial dependence on violent partners; difficulty in navigating services; and varying understandings of what constitutes violence, for example many believing that violence is only
physical in nature.

What Is gender?

Society and culture teach us that just because we are born a girl or a boy, we must act a certain way, wear certain clothes, like certain things, choose certain jobs, or do certain tasks at home. However, concepts about ways we should act due to our gender or sex are not innate; these are ideas we learn that are shaped by the environment we grow up in.

The English word for this is “gender”. Gender is all the things we learn from society about how we should act, what we should do, and what we should like based on whether we were born a boy or a girl. Gender isn’t the same as sex.

What is sex?

Sex refers to a set of biological attributes in humans and animals. It is primarily associated with physical and physiological features, for example reproductive and sexual anatomy.

What are gender stereotypes?

Gender stereotypes are ideas and rules about what girls and boys, women and men should do, think, or like. For example, some people think girls should love pink and unicorns, and boys should love blue and be strong.

Gender stereotypes are common in society because they are based on long-held beliefs that people don’t often question. By challenging gender stereotypes, we can help kids feel safe and free to be themselves and pursue what they truly enjoy. This leads to greater confidence and creativity and helps to build a more equal and accepting
society where everyone can thrive.

Why is it important to address and challenge gender stereotypes in early childhood?

Children absorb and internalise societal messages about gender roles and expectations from a young age. These early impressions can significantly shape their self-esteem, interests, behaviours and future opportunities. As a result, they might shy away from activities they are passionate about or that contribute to their growth, simply because they don’t see others doing the same or are told it’s not for them.

Research shows that gender stereotypes result in girls, by the age of six, avoiding subjects they view as requiring them to be “really, really smart”, which leads to a lower take-up of science, technology, engineering, and maths (STEM) subjects in later life.

Some language and expressions we commonly use can shape norms and expectations for children, which they carry into adulthood. For instance, expressions like ‘boys will be boys’ are often used to minimise or justify boys’ behaviour and, later, men’s aggression and violence towards women. Similarly, the phrase ‘boys don’t cry’ reinforces the idea that boys and men should hide their vulnerability and emotions, suppressing their ability to express their feelings.

By challenging gender stereotypes and promoting gender equality from an early age, we help children understand that abilities and interests are not confined by gender. This not only empowers them to explore a wider range of activities and develop a stronger sense of self, but also lays the foundation for reducing future instances of gender-based discrimination and violence and contributes to a more inclusive and just society.

Are there any activities we can do at home to support gender equality?

You can engage in activities such as role-playing, reading inclusive books, and encouraging all types of play (e.g., both dolls and trucks). It is perfectly fine if your child loves pink and fairies or dreams of being a superhero. What’s important is that we are providing our kids with the opportunity to develop based on their own unique personalities and interests, not outdated ideas of what’s expected of their gender. Support your child’s interests and introduce them to a variety of hobbies and professions. You can also role model behaviours such as the equal sharing of household chores and responsibilities among family members. And importantly, encourage everyone at home, regardless of their gender, to share their feelings openly and without judgment.

What should I do if I encounter resistance to challenging gender stereotypes?

If you encounter resistance, approach the conversation with empathy and understanding. Provide evidence-based information about the benefits of promoting gender equality and share success stories. Encourage open dialogue and address any concerns or misconceptions.

More tips and resources for responding to resistance can be found on the WHLM website: whlm.org.au/responding-toresistance/

Where can I find more information and research about promoting gender equality in the early years?

You can find more information on gender equality in the early years, suggested books, research, recommended listening and other information by visiting: https://whlm.org.au/gender-in-the-early-years-resources.